SEO (search engine optimism) is the process of affecting and increasing the online visibility of a website/web page. With so many options on the internet, SEO ensures you as much traffic as possible from search engines and strategies to help you stand out from the crowd. Research is a crucial part of SEO to determine the targets and goals of your business, to see where amendments and improvements can be made to your site and to make sure it is ready for increased traffic.

Good SEO management will come from knowledge and experience in this field where link building and content plans will be formed. It will be an ongoing approach to keep developing these links and to continue boosting your digital profile.

Ecommerce SEO is all about ensuring your product/business pages appear high in the rankings of search engine results. With a search engine such as Google, it will rank search results that answer all the searchers questions the first time around. So, your website needs to have thorough answers on its chosen topic/products and have keywords that will direct the searcher to you. You also want to maximise the experience for the searcher to your web pages and this can be achieved with strong product descriptions, clear and vibrant images and customer reviews to help and influence visitors’ decisions.