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TV Advertising for Businesses of All Shapes and Sizes

AdSmart is the revolutionary approach to TV advertising from Sky which levels the playing field, so businesses of all shapes and sizes can benefit from the unrivalled power of TV.

With AdSmart, different adverts can be shown to different households watching the same programme. This means businesses like yours can now advertise on 100’s of the nation’s favourite channels.

The award-winning platform allows you to select households based on factors like age, location and affluence. AdSmart’s precision radically reduces the costs, making TV advertising possible for almost any business. In fact, over 2,000 businesses have used TV for the first time because of AdSmart.

AdSmart is Right For You if You Want To …

  • Benefit from the power of targeted TV.
  • Restrict the advertising to a specific audience, region, city or postcode area.
  • Increase sales and/or brand awareness using the most powerful form of advertising.
  • Standout against competitors.
  • Show your business/products in a premium/talked about brand safe environment.
  • AdSmart TV campaigns start from as little as £3,000.

How AdSmart Works

1. Household data is stored on the Sky box.
2. Relevant adverts for that household are sent to the box via satellite.
3. When AdSmartable opportunity is identified during an advert break, a hint code tells the box to choose the most relevant stored ad to play.
4. That advert is then served seamlessly into the ad break.

AdSmartable Channels

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    Where Does The Targeting Data Come From?

    As well as using our own first-party Sky data ,we work with a number of leading data companies to provide our best-in-class AdSmart targeting solutions. Our primary partner is Experian, but we also have a variety of 3rd party data partners including , Nectar, Emma’s Diary, TwentyCI, Companies House, MasterCard®, Boots, Game, Tesco Dunnhumby & DVLA..

    How To Get Started With AdSmart?

    • Design and agree your top customer audience in consultation with our customer team.
    • AdSmart requires a TV ready advert approved by Clearcast.
    • If you’ve never used TV before or made an TV advert– and you want help along the way, you are not alone and we’re here to help.
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