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The rise of voice assistants and smart speakers like Amazon Alexa, Google Home, and Apple’s Siri has opened up innovative avenues for marketing products and services. These platforms offer a unique, voice-driven way to engage with consumers, presenting new opportunities and challenges for marketers.
Developing Voice-Activated Applications
Creating custom applications or skills for voice assistants is a direct way to engage users. These applications can provide useful services, information about your products, or even interactive experiences that enhance brand awareness and customer engagement.
Optimised Content for Voice Search
As voice searches become more prevalent, optimising content for voice search is crucial. This involves using natural language, question-based keywords, and locally relevant information to improve visibility in voice search results.
Brand Presence in Daily Routines
Integrating your brand into the daily routines of users can be effective. For instance, a coffee brand might offer a morning briefing skill that includes a coffee-related tip, or a news service might provide updates that users can listen to while preparing for their day.
Personalised and Interactive Advertising
Voice assistants offer the potential for personalised and interactive advertising. Ads can be tailored based on user preferences and past interactions, and users can directly engage with the ad, such as by asking for more information or placing an order.
Leveraging Data for Personalisation
Collecting and analysing data from voice interactions can provide valuable insights into consumer preferences and behaviours. This data can be used to personalise interactions and offerings, making them more relevant and appealing to users.
Partnerships and Collaborations
Collaborating with existing popular skills or apps on these platforms can increase brand visibility. This might involve sponsoring a segment of a popular news skill or integrating your service into a widely used application.
Creating Branded Experiences
Designing unique, branded experiences that users can engage with through their voice assistants can enhance brand recognition and loyalty. For example, a food brand might offer an interactive recipe skill that guides users through cooking a meal.
Voice-First Customer Service
Offering customer service through voice assistants can improve customer experience. Users can get quick answers to their questions or assistance with their purchases simply by using their voice.
At REM Digital, we understand the evolving landscape of digital marketing and the growing importance of voice assistants and smart speakers. We can help you navigate this new terrain by developing tailored strategies and applications that leverage these platforms effectively, ensuring your brand resonates in the voice-activated world. Contact us to explore how to effectively market your products and services through voice assistants and smart speakers.
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