Conversion Rate Optimisation is the process for increasing the percentage of visitors to a website that convert onto a sale or a lead.
We analyse data based on your users using industry leading tools and take decisions thereafter to improve your site.
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How CRO can improve your business
CRO is based around a lot of research into who your customer is, how they use the internet and what they want. When you have defined who your customer is and how they are likely to behave, it will become extremely useful to your business as you can tailor and dedicate your services and products to their needs. You can also create improvements from your customers feedback and requirements which will in turn create further online activity and encourage more visitors to your site.
Why You Should Have a CRO strategy
It is important that you have a good CRO strategy in place to maximise each step of your online marketing presence and influence. A strategy will help you see what is working, which areas may need further development and how to progress.
Benefits of a detailed CRO strategy include:
Maximum conversions through the design and maintenance of your online presence. The conversions may come from different actions such as purchases, bookings for services and subscribers.
Defining your target audience which will lead to a better quality of visits to your website. It will result in attracting people that are already interested in your services or products and who are more likely to result in sales.
Boost in sales from the increased traffic on your website and the increased quality of leads visiting it.
Greater online presence and reputation from higher search engine rankings
Our approach to CRO
At REM digital we will create a detailed CRO plan tailored to your business needs, to identify what is important and what your goals are. Through research we will construct a strategy to increase your online presence and by using industry leading tools we will analyse the data of your users. From this research and data, we will take decisions to improve your website and we will continue to monitor, evaluate and adapt your online progress to get the very best for your business.